A woman watching the latest Fifty Shades of Grey movie collapsed during a screening at the Light cinema in Wisbech and was attended by topless ushers until paramedics arrived.
One of the ushers who helped her is a retained firefighter with first responder medical training.
The incident happened during the showing of the final chapter of the erotic trilogy, Fifty Shades Freed, starring Dakota Johnson as Anastasia Steele and Jamie Dornan as Christian Grey.
Three local men - Dan Martin, Bruce Moore and Adrian Watson were asked by the cinema to be topless ushers for the night in an all female audience, following their popularity when they attended showings of the previous Fifty Shades screenings.
Dan Martin, who runs an animal rescue called That Wildlife Rescue Guy, one of the trio, said: “It was towards the end of the night, in a cinema that was 100 per cent ladies, some poor lass collapsed in the showing and knocked herself out.
“Fortunately one of my topless guys, Adrian, happens to be a firefighter who has first responder medical training.
“We ended up assisting the paramedics and getting her down to the ambulance and off she went to hospital.
“We heard she had a blood pressure health problem and that is why she collapsed.”
The woman was stretchered away after about an hour and taken to A&E.
A spokesman for the Light Cinema said: “One of our customers was unfortunately taken ill during a Fifty Shades Freed screening.
“Luckily there were plenty of people on hand to help her, including one of our guest ushers, while we waited for paramedics to arrive.
“The woman was fine and discharged from hospital later that night. We’re glad she is feeling better and look forward to seeing her back at the cinema soon.”
A spokesman for the East of England Ambulance Service Trust said: “We were called at 10.14pm on Feb 9 to reports of a patient who fell at The Light Cinema, Cromwell Road, Wisbech.
“A rapid response vehicle and ambulance attended. A woman in her 40s is believed to have tripped and suffered a suspected head injury. She was taken by ambulance to Queen Elizabeth Hospital.”
It has been three years since the first Fifty Shades film hit cinemas.
Based on the hit novel series by former BBC employee EL James, the series has thrilled and amused audiences in equal measure, while also attracting criticism for its content, which some say romanticises abusive relationships.
Fifty Shades Darker was the 20th biggest hit movie of 2017 in the UK.
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