Wisbech to get a taste of Russia

PUBLISHED: 15:31 03 January 2007 | UPDATED: 19:53 01 June 2010

Awaiting customers at Rasskazova are, left to right, Vadim Dimitrov, Elena Dimitrov and Jenna Dimitrov - Pic: Peter Upton

Awaiting customers at Rasskazova are, left to right, Vadim Dimitrov, Elena Dimitrov and Jenna Dimitrov - Pic: Peter Upton

DELICACIES from Russia and other countries in the former Eastern bloc are now available in Wisbech, thanks to a new grocery shop opening in the town. And we are up to 40 per cent cheaper than the supermarkets, said Vadim Dimitrov, owner of Rasskazova, i

DELICACIES from Russia and other countries in the former Eastern bloc are now available in Wisbech, thanks to a new grocery shop opening in the town.

"And we are up to 40 per cent cheaper than the supermarkets," said Vadim Dimitrov, owner of Rasskazova, in Norfolk Street.

"We sell everything that a supermarket sells, like meats, ready made meals and sweets. We are just smaller in size."

It is a new venture for 40-year-old Mr Dimitrov, who has now lived in Wisbech for three years since moving to the town from Russia with his wife Elena and sister Janna.

Mr Dimitrov said: "We have some friends who run similar shops in London and Manchester, and I have been given a lot of help by them."

The shop's name, which roughly translates to storyteller, is also his wife's maiden name.

They sell food and deli products from Russia, Poland, Bulgaria, Romania, Hungary, Latvia, Estonia and Ukraine, but Mr Dimitrov also hopes to soon stock British products.

"The products are aimed at people who come from those countries, but they are also something different to try for British people," he said.

Rasskazova, launched three weeks ago, is open seven days a week. Opening times are 10am-8.30pm Monday-Saturday, and 10am-6pm Sunday.


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