IT was used to stir up patriotism during the First World War and now Wisbech and District Chamber of Commerce are hoping it will have the same effect on persuading shoppers to support local businesses. The Chamber has launched a campaign urging shoppers t

IT was used to stir up patriotism during the First World War and now Wisbech and District Chamber of Commerce are hoping it will have the same effect on persuading shoppers to support local businesses.

The Chamber has launched a campaign urging shoppers to support local businesses using the popular and effective Great War poster with Lord Kitchener - Your Country Needs You.

Posters are being displayed in windows of shops and businesses.

Chamber President Kevin Smith said: "We are very pleased to launch this campaign which we hope will send out a very clear message to shoppers that our shops and businesses need their support now."

Mr Smith said the campaign was urging the public to take a second look at Wisbech before spending valuable time and money travelling outside the area.

He added: "We all feel sad at the loss of any business in Wisbech so we need shoppers to support our hard working retailers to help them get through this recession, which in turn will preserve our unique and vibrant retailers of the future."

The posters are being distributed throughout the town but can also be collected from Fotogenic in Hill Street.