Hundreds soaked up the sunshine and the sand as WisBEACH Day celebrated its annual transformation into a day at the seaside.
"Mums, dads, aunties, uncles, grannies, granddads, sisters, brothers, cousins, neighbours, friends - residents of Wisbech all enjoying a day together at Wis-Beach Day," was how the town council summed it up.
"Today was a brilliant event," was how one resident summed it up. "All the kids enjoyed the donkey rides, .sandpit, the slides and the day was about the children and having fun.
"Sunday is deemed a day of rest...a family day and that is what it was. -the car booters added a little for those walking around. A fab day"
Cllr Steve Tierney said the day had been organised with a team of volunteers who had put "many long hours into planning the events that take place.
"And the same volunteers put long hours into setting the events up, running them, and then putting it all away at the end of the day."
He said the working party that runs this and other community events should be thanked for their efforts: they hope more will come forward and offer to join the festivals working party.
"If you are a member of the working party you can help us to invent new ways to make people smile," he said.
"You can point out things we might have not thought of. You can be part of a team whose only interest in to bring a little joy to the lives of local people.
"We would love you to do that. It's a lot of hard work, but it's very rewarding to see so many people having fun.
"We would love you to be a part of it. A job shared is a job halved, as they say."
One other resident said: "I am new to the area and have been impressed with the events that have been put on. Well done to all those involved."
One mum said: "I'm amazed at how many events go on in town and the surrounding villages, it's brilliant.
"I may not go to them all but it's amazing how much effort goes into it all. I'm from a London borough of area and there are very few events, so I for one appreciate what you guys do. "
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