Spooky fun on Halloween helps the High Street thrive in Wisbech.

Halloween Pumpkin

Halloween Pumpkin - Credit: Archant

The Horsefair shopping centre is holding the biggest Halloween celebration in seven years as part of steps to make high streets healthier.

The event has been created after the centre was chosen as one of 100 across the UK to focus on improving high street shopping.

Kevin Smith, centre manager of the Horsefair Shopping Centre, has invited retailers from outside the centre to be actively involved in its upcoming Halloween trick or treat event for the first time in seven years.

He said: “I’m really pleased that the Healthy High Streets campaign has enabled the Horsefair to help form new partnerships within the town centre, to actively encourage higher footfall and put on successful and sustainable events for the people of Wisbech.”

A Healthy High Streets (HHS) group chose the town to receive help over a three year period through access to business expertise and resources to help high streets realise their potential.

Since the scheme came to Wisbech, areas to focus on have been identified and one was for retailers to work better together.