New variety of potato going on sale nationwide were grown here in Fenland

PUBLISHED: 13:50 22 September 2009 | UPDATED: 09:16 02 June 2010

coop sells local potatoes


NEW VARIETY OF CAMBRIDGESHIRE-GROWN POTATO ON SALE IN THE CO-OPERATIVE 

Co-operative food stores nationwide are to stock a new variety of potato grown exclusively by The Co-operative Farms in Cambridgeshire.

coop sells local potatoes NEW VARIETY OF CAMBRIDGESHIRE-GROWN POTATO ON SALE IN THE CO-OPERATIVE Co-operative food stores nationwide are to stock a new variety of potato grown exclusively by The Co-operative Farms in Cambridgeshire. "Pioneer" potatoes, named after the Rochdale Pioneers who founded the Co-operative Movement in 1844*, are cultivated by The Co-operative Farms at Coldham, near Wisbech. The new variety is ideal for boiling, sautéing or using in salads, and can be eaten hot or cold. The name was chosen after a nationwide competition among staff, won by a colleague at The Co-operative's head office in Manchester. Pioneer potatoes are the latest addition to The Co-operative's expanding "Grown by us" range - food and drink either grown by the Co-operative Farms, or made using ingredients grown by the business. Russell Armstrong, who runs the 3,600-acre Co-operative Farm at Coldham, said: "Our 'Grown by us' range has been a great success so far and is very popular with shoppers. Pioneer potatoes from Coldham are a worthy addition to the range. We are very proud of them, and I'm sure the original Rochdale Pioneers would have been very proud as well." Pioneer potatoes, grown at Coldham, are available in around 250 Co-operative food stores throughout the UK. To find out more, or for details of local stockists, contact The Co-operative Careline free on 0800 0686 727. -ends- Note to editors: * The Rochdale Pioneers are recognised as the founders of the Co-operative Movement. In 1844, 28 working men set up the Rochdale Equitable Pioneers Society, and opened a co-op shop selling basic unadulterated items such as flour, butter, tea and candles. They decided it was time shoppers were treated with honesty, openness and respect, that they should be able to share in the profits their custom generated, and that they should have a say in how the business was run. The reputation of the co-op shop was soon established, the Movement grew and continues to flourish today.

CO-OPERATIVE food stores nationwide are to stock a new variety of potato grown exclusively by The Co-operative Farms in Cambridgeshire.

Pioneer potatoes, named after the Rochdale Pioneers who founded the Co-operative Movement in 1844, are cultivated by

CO-OPERATIVE food stores nationwide are to stock a new variety of potato grown exclusively by The Co-operative Farms in Cambridgeshire.

"Pioneer" potatoes, named after the Rochdale Pioneers who founded the Co-operative Movement in 1844, are cultivated by The Co-operative Farms at Coldham, near Wisbech.

The new variety is ideal for boiling, sautéing or using in salads, and can be eaten hot or cold. The name was chosen after a nationwide competition among staff, won by a colleague at The Co-operative's head office in Manchester.

Pioneer potatoes are the latest addition to The Co-operative's expanding "Grown by us" range - food and drink either grown by the Co-operative Farms, or made using ingredients grown by the business.

Russell Armstrong, who runs the 3,600-acre Co-operative Farm at Coldham, said: "Our 'Grown by us' range has been a great success so far and is very popular with shoppers. Pioneer potatoes from Coldham are a worthy addition to the range. We are very proud of them, and I'm sure the original Rochdale Pioneers would have been very proud as well."

Pioneer potatoes, grown at Coldham, are available in around 250 Co-operative food stores throughout the UK.


If you value what this story gives you, please consider supporting the Wisbech Standard. Click the link in the orange box above for details.

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the Wisbech Standard