A fan favourite Tango drink is making a comeback this month after 15 years.
The world’s first aerosol soft drink, which became a cult favourite after its launch in 2011, is returning this month.
Turbo Tango, a foamy spray dispensed from an aerosol can, quickly gained popularity among Millennials for its unexpected delivery.
Dave Laidler, brand director at Carlsberg Britvic, said: "Fifteen years ago, we all had different hairstyles, different music tastes and, let’s be honest, some questionable fashion choices.
"We might look back and cringe at parts of the 2010s but some things are worth bringing back.
"We’ve seen the fan chatter, online petitions, and the demand for a return build over the years and the enthusiasm for Turbo Tango has never faded.
"As we bring back ‘You Know When You’ve Been Tango’d’ across a variety of different touchpoints this summer, we’re excited to introduce the cult classic that is Turbo Tango to a whole new generation – while giving the fans who remember it the chance to enjoy a taste of nostalgia all over again.
"2011 called, and we answered."
Its intense, unexpected format turned Tango into more than just a drink, creating a memorable experience that stuck with fans long after it disappeared from shelves.
Turbo Tango’s legacy has endured through online communities, social media threads, and nostalgic conversations for over a decade.
Fans have continued to express their fondness for the drink, with comments on social media ranging from "what a throwback" to "I loved these – I must ask someone once a month if they remember them 😂😂."
According to new survey data from Tango, 89 per cent of Millennials feel nostalgic for discontinued food and drinks from their childhood.
Meanwhile, 73 per cent of Gen Z Brits have searched social media for retro or discontinued snacks and drinks from the 2000s or 2010s.
Tango is relaunching Turbo Tango with only 2,000 cans available through exclusive social media creator-led drops.
The campaign gives Millennials a chance to relive a piece of their youth, while offering Gen Z a taste of a 2010s cult classic for the first time.
Tango’s research also revealed what Gen Z would most like to see return from the 2010s, including phones that came with chargers and headphones (46 per cent), the iPod (40 per cent), 3D movies (26 per cent), and wearing high heels on nights out (20 per cent).
However, some Millennial habits from the era are best left in the past, according to Gen Z respondents.
These include signing in and out of instant messenger to get someone’s attention (31 per cent), poking people on social media (30 per cent), waiting weeks for holiday photos to be developed (29 per cent), and turning up at a friend’s house without messaging first (29 per cent).
Earlier this summer, Tango revived its iconic ‘You Know When You’ve Been Tango’d’ marketing slogan as part of its broader nostalgic campaign.
The first opportunity to get hold of the new Turbo Tango will be at the Turbo Tango Lab Party, taking place at Gorilla in Manchester on September 9 from 4pm to 6.30pm.
A second creator drop, hosted by JV and Biggs, will be held in another UK city the following week.
Fans are encouraged to follow @drinktango and @jvandbiggss on social media for further details.
With only a limited number of cans available, once they’re gone, they’re gone.
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