EXCLUSIVE by: ADAM LAZZARI BUSINESSMAN Tony Ibrahim said this week that he will refuse to remove the sign for his Kiss Kiss sex shop, despite being ordered by Fenland District Council to take it down. The sign is on the A47 at Guyhirn to advertise the sho

EXCLUSIVE by: ADAM LAZZARI

BUSINESSMAN Tony Ibrahim said this week that he will refuse to remove the sign for his Kiss Kiss sex shop, despite being ordered by Fenland District Council to take it down.

The sign is on the A47 at Guyhirn to advertise the shop which Mr Ibrahim hopes to make Britain's biggest sex store outside London.

A council spokesman said: "We have written to inform Mr Ibrahim that the advertisements on the roadside outside his shop are in breach of licensing regulations and we want them removed. If he fails to remove them the council has the power to prosecute.

"We are also telling Mr Ibrahim that he needs to remove the adverts on the A47 as these breach planning regulations."

Mr Ibrahim had previously been given approval for the sign, which has been standing for more than two weeks.

We reported last week how Malcolm Moss, MP for North East Cambridgeshire, wrote to Tim Pilsbury, chief executive of Fenland District Council, requesting a statement of the conditions of Mr Ibrahim's signage imposed by the district council's licensing committee.

Mr Moss said this week: "I'm happy to have highlighted the problems caused by the sign. It is huge and disproportionate to the area and it can cause a distraction to motorists."

Mr Ibrahim said: "I have worked with the district council's licensing, planning and legal services department and everything had been approved.

"It appears that some legal technicalities have been brought up by Mr Moss. I can not go into the details but my solicitor is dealing with them.

"I'm confident that everything will be resolved and I have no plans to take the sign down.

"The sign does not have any rude or offensive words on it. I'm just trying to advertise my business and I'm not trying to offend anyone."

Phil Wait, who resigned from his position as Fenland District Councillor for Parson Drove and Wisbech St Mary after the sex shop was granted a licence, said: "Lots of local people are opposed to this sex shop and the council never took that into account when they allowed it. These people have to drive past this dreadful sign every day.

"I'd like to ask the councillors who approved this and Mr Ibrahim's solicitor if they were happy to have their children walking past this place every day.

"People move to rural areas like Guyhirn to get away from tacky places like this.