CHATTERIS: Finger lickin success for car boot sale enthusiast

PUBLISHED: 12:14 16 January 2009 | UPDATED: 08:50 02 June 2010

Cyclists chocolate from Chatteris for auction at Ely

Cyclists chocolate from Chatteris for auction at Ely

CHOCOLATE fingers are no longer going for a song. A car boot sale enthusiast from Chatteris netted more than £900 for a Rowntree s chocolate fingers tin on Saturday, as Rowley s auctioneers in Ely celebrated a record confectionery-related sale. Auction

CHOCOLATE fingers are no longer going for a song.

A car boot sale enthusiast from Chatteris netted more than £900 for a Rowntree's chocolate fingers' tin on Saturday, as Rowley's auctioneers in Ely celebrated a record confectionery-related sale.

Auctioneers used to a rapid trade in collectable tins didn't expect the item to fetch such a price.

The 8.5cm tin was bought for £15 on a holiday to Cornwall.

The seller, who did not wish to be named, bought the tin last year because of its link to cycling, but was unaware of its rarity until he took it to Rowley's to be valued.

Rowley's managing director Roddy Lloyd said: "He would have been happy to get £100 for it.

"The tin is old and very rare and the fact that it has some old advertising on it adds value.

"The tin would have been used by cyclists because of its convenient shape and the chocolate fingers were good nourishment for them. This is mentioned on the front of the tin so it has an appeal to cycling enthusiasts."

But even auction house staff were surprised when on the sale day, a flurry of telephone bids upped the price to £910 for the 1920s Rowntree's product, and its novel marketing strap lines (see picture).

Auctioneer Silas Currie said: "We are naturally delighted with these results. With the difficulties in the financial markets - buyers and collectors are starting to place more of their money into art, antiques and collectables resulting in very strong prices for our vendors."

Rowley's holds monthly sales on a Saturday at its Downham Road auction house. INFO: www.rowleyfineart.com


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