Making a website work for your business

Jamie Brown and Steve Philp from Archant. Picture: Antony Kelly

Jamie Brown and Steve Philp from Archant. Picture: Antony Kelly - Credit: copyright ARCHANT 2017

Often when speaking about digital I get asked the question “Do I really need a website? Can’t I just use Google listings and Facebook?” My answer is always the same and almost always unpopular.

I think that today a serious business needs a website.

A business does need Google listings and social media… don't get me wrong here. But when those platforms can change the way your business appears at a moment's notice you can't seriously rely on them to be your 'home' online. Facebook changed its algorithm just over a year ago and the resulting change dented the visibility of small businesses that relied upon it as their only route to market.

Getting a website for your business is easier than ever… I am tripping over ads all the time. Businesses on TV, Youtube and social media are screaming at me to build my own website. The options are endless. Mention on a business chat room or forum that you want a website and I'm sure you will have many offers of help.

Here are few pointers:


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• Know exactly what you want your website for before you ask for a quote/start building. What do you want your potential customers to be able to do – buy online, book a test drive or reserve a table?

• Know exactly what you want the website to be found for.

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It's easier (and cheaper) for a web designer to build a site with your industry, search terms, type of content in mind at the outset rather than have to change it or modify it after launch.

• Mobile first.

When looking at designs/layouts, look at the mobile view first… too many of your customers use a mobile phone for it not to be your 'default' view:

• Go Pro.

If in any doubt go with a reputable web design agency who can show you a portfolio of work from businesses like you… some things just shouldn't be left in the hands of mates from the pub.

We have some experience in this area; we've got quite good at making websites that work for businesses – websites that drive results. If you want to know more, contact us on 03331 365390 or email hello@archantlocalimpact.co.uk

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