A big deal of road safety

YOUNG drivers and their parents have asked for packs on how to sign up to a new road safety initiative that has been saving lives in the USA. The packs were handed out at a roadshow how held at Wisbech Market Place last Thursday, as part of Cambridgeshire

YOUNG drivers and their parents have asked for packs on how to sign up to a new road safety initiative that has been saving lives in the USA.

The packs were handed out at a roadshow how held at Wisbech Market Place last Thursday, as part of Cambridgeshire County Council's Big Deal campaign. A crashed car was also on display to reinforce the message of what happens in an accident.

'The Big Deal' Roadshows are part of a raft of measures to reduce road deaths and serious injuries among 17 to 25-year-olds.

It is based on asking young drivers and parents or carers to sign an agreement encouraging both to drive more safely.


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Research in America has proved that more frequent parental supervision and restricted teen access to a car meant there was less likelihood of teens speeding and more likelihood of their using seat belts when driving.

Now the approach is being used in Cambridgeshire with a series of roadshows touring the county in which people will be asked to sign up to the Big Deal.

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Matt Deacon, road safety officer for Cambridgeshire County Council, said: "We have been really pleased with the response in Fenland, it was far more than we expected.

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