A big deal of road safety

PUBLISHED: 13:33 08 September 2006 | UPDATED: 19:48 01 June 2010

Cambridgeshire County Council road safety officer Debbie Maith hands over a Big Deal pack to Wisbech young driver Natalie Cooper

Cambridgeshire County Council road safety officer Debbie Maith hands over a Big Deal pack to Wisbech young driver Natalie Cooper

YOUNG drivers and their parents have asked for packs on how to sign up to a new road safety initiative that has been saving lives in the USA. The packs were handed out at a roadshow how held at Wisbech Market Place last Thursday, as part of Cambridgeshire

YOUNG drivers and their parents have asked for packs on how to sign up to a new road safety initiative that has been saving lives in the USA.

The packs were handed out at a roadshow how held at Wisbech Market Place last Thursday, as part of Cambridgeshire County Council's Big Deal campaign. A crashed car was also on display to reinforce the message of what happens in an accident.

'The Big Deal' Roadshows are part of a raft of measures to reduce road deaths and serious injuries among 17 to 25-year-olds.

It is based on asking young drivers and parents or carers to sign an agreement encouraging both to drive more safely.

Research in America has proved that more frequent parental supervision and restricted teen access to a car meant there was less likelihood of teens speeding and more likelihood of their using seat belts when driving.

Now the approach is being used in Cambridgeshire with a series of roadshows touring the county in which people will be asked to sign up to the Big Deal.

Matt Deacon, road safety officer for Cambridgeshire County Council, said: "We have been really pleased with the response in Fenland, it was far more than we expected.

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