A baby bank is supporting a campaign with the donation of soft toys.
Fenland Baby Bank, based in Wisbech, is backing the People Against Parental Alienation (PAPA) Lost Years campaign by contributing toys to raise awareness of emotional harm caused by family breakdown and parental alienation.
Rachel Green, founder of Fenland Baby Bank, said: "Fenland Baby Bank exists because no child should go without comfort or care.
"Supporting the PAPA Lost Years campaign was a natural decision.
"When we talk about children’s wellbeing, we must also talk about the emotional harm caused by parental alienation.
"Communities must unite to protect children in every way we can."
The Lost Years campaign highlights the long-term impact of parental alienation, which can result in children losing contact with a parent and missing out on key moments and relationships.
Simon Cobb, founder of PAPA, said: "Parental alienation steals childhoods, memories, and irreplaceable moments.
"When organisations like Fenland Baby Bank step forward, they send a powerful message: this issue matters, and children matter.
"Real change happens when communities unite.
"Organisations supporting one another is how awareness turns into action, and how silence around parental alienation is finally broken."
The collaboration between PAPA and Fenland Baby Bank demonstrates the importance of grassroots partnerships in addressing complex social challenges.
Mr Cobb said: "Fenland Baby Bank’s generosity isn’t just about toys.
"It’s about restoring hope.
"It’s about reminding children and parents, that they are seen, valued, and not alone."
Both organisations are now encouraging other charities, businesses, and community groups to work together in supporting families affected by parental alienation.
They believe collective action can help ensure that no child’s emotional needs are overlooked, and that those affected do not face their challenges in isolation.
For more information about the campaign, visit www.papaorg.co.uk/lost-years-campaign.
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