The UK’s number one competitive eater arrived in the Fens yesterday ready to take on his latest eating challenge.

Beard Meats Food, who has 1.1 million followers on Instagram, visited Route 47 American Steakhouse and Grill, which is located at Thorney Toll, Wisbech.

He was there to take on the restaurant’s breakfast challenge, which he completed in just 10 minutes and 40 seconds. 

Since the start of summer 2023, 20 people have tried - and failed - to complete the challenge. Consisting of waffles, pancakes, lots of sausages and bacon, it costs £30 if not completed.

Wisbech Standard: Beard Meats Food, completed Route 47 American Steakhouse and Grill's breakfast challenge.Beard Meats Food, completed Route 47 American Steakhouse and Grill's breakfast challenge. (Image: Route 47)

"It's massive!" said manager of Route 47, Beth; "Beard Meats Food is the first person to complete it". 

Beth said the team had no clue that he was visiting until he pulled up outside the restaurant. 

"We had a message the evening before from a woman asking to book in for the challenge," she said.

"We assumed it was a regular customer, as we have so many." 

Consequently, it wasn't until she looked out of the window the next morning that the penny dropped.

"I did think to myself that it was him, but I wasn't fully sure.

"He came after breakfast time, at about 11am, so most breakfast tables had been and gone. 

"We did have one or two tables in, though, who managed to see him which they were happy about."