VIDEO: Hard-hitting webcam video of the final moments of a motorcyclist wins award for driving home the message of road safety
07:00 25 December 2014
A hard-hitting road safety video showing footage from the helmet camera of a fatal motorbike collision in Norfolk has received a top motor industry award.
David’s story attracted worldwide attention and received more than one million views within 24 hours of being released in September 2014.
The video features film captured on the headcam of 38 year old motorcyclist David Holmes, who was killed on the A47 at Honingham, near Norwich, in June last year.
It was released with the aim of getting riders and drivers to think about road safety and ultimately save lives.
The Motor Industry Public Affairs Association (MIPAA) presented its Chairman’s Award to David’s mother Brenda and Norfolk and Suffolk Constabularies in recognition of the video relase.
The award is presented annually to an individual or organisation that has made an outstanding contribution to communication in the motor industry. MIPAA Chairman, and Porsche GB Head of PR, Mike Orford, said: “The courage of Brenda Holmes, supported by Norfolk and Suffolk Constabularies, in releasing a harrowing video that included the shocking moment when her son, David, was killed on his beloved motorcycle, has undoubtedly saved lives, and seen some good come from this terrible accident.
“This is the first time we have recognised road safety communications with the MIPAA Chairman’s Award, as we wanted to acknowledge the global impact of the footage captured by the headcam fitted to David’s motorcycle helmet.
“The video made an outstanding contribution to road safety by getting riders and drivers to think about their actions, as well as attracting media and online coverage across the world and creating debate about the consequences of one moment of inattention.
“There is no more worthy winner of the award for 2014 than Mrs Holmes and Norfolk and Suffolk Constabularies.”
The award was presented to David’s mother Brenda and Chief Inspector Chris Spinks, head of roads policing in Norfolk and Suffolk.
Brenda, a retired nurse from North Walsham, said: “Although we know the video has been widely viewed we cannot measure how successful it has been in terms of casualty reduction and for me this award shows that it has been of some value.”
David’s story generated thousands of comments on social media sites with messages received from people in Russia, USA, Canada, Brazil, Mexico, Germany, France, New Zealand and Australia and has now been viewed almost 15 million times.
Ch Insp Chris Spinks said: “It’s an honour to receive this award from industry experts. I remain astonished by the number of views the video has received and I would like to express my gratitude to Brenda for being involved.
“This campaign wouldn’t have been possible without the support of David’s family and from the outset Brenda showed great strength and determination in her belief that the release of this footage would make a difference.
“We will never know how many lives have been saved but I’m convinced that we have exceeded Brenda’s wish in that one person would have got home safely, who might not have before.”
To view David’s story, visit https://www.youtube.com/watch?v=xq2xStb0R-c