The age of spin: county council’s £9 million PR spend

PUBLISHED: 18:00 25 April 2012 | UPDATED: 11:40 26 April 2012

Andy Allsopp, the county council's chief spin man, left in January

Andy Allsopp, the county council's chief spin man, left in January

Archant

CAMBRIDGESHIRE County Council has spent almost £9 million over five years on communications and marketing.

The council has more than halved its spending on public relations over the same period - down from a £2,391,882 peak in 2009 to a projected £791,036 for this year.

New figures released after a Freedom of Information request show the authority cut back both its spending and its staff on its “spin” budget.

In 2007 the communications team was nine-strong but now has only seven members. The council said it expects to lose another member of staff by next year.

The top post, Head of Communications, remains vacant after Andy Allsopp left in January. It has a salary range of £50,000-68,000.

The figures released by the council also show the proportion of the spend allocated to advertising.

Of the £8,762,000 spent on communications and marketing since 2007, £6,381,000 was spent on advertising. Again, the budget has been cut dramatically from £1,890,000 in 2009 to only £500,000 in 2011.

The county council confirmed it does not use any external PR support.

The communications budget has been a bone of contention in the past as the Liberal Democrat opposition group sought to get the leading Tory group to reduce it.

0 comments

More news stories

Details have emerged of major IT failures within Cambridgeshire County Council that may have compromised schools Ofsted inspections and in one month alone could have cost the authority £560,000 in wasted man hours.

MP Steve Barclay has accused the Greater Cambridge Greater Peterborough Enterprise Partnership (LEP) of remaining silent on re-opening of the Wisbech rail line despite the board announcing funding for Ely North improvements.

The former chairman of governors of a school has been found guilty of a number of offences relating to indecent images of children.

Uniformed and public service students from the College of West Anglia Wisbech campus have been lending a helping hand at the Fenland and West Norfolk Aircraft Preservation Society.

Most read stories

Most commented stories

HOT JOBS

Show Job Lists

Digital Edition

Image
Read the Wisbech Standard e-edition E-edition

Newsletter Sign Up

Sign up to receive our regular email newsletter