The age of spin: county council’s £9 million PR spend

18:00 25 April 2012

Andy Allsopp, the county council

Andy Allsopp, the county council's chief spin man, left in January

Archant

CAMBRIDGESHIRE County Council has spent almost £9 million over five years on communications and marketing.

The council has more than halved its spending on public relations over the same period - down from a £2,391,882 peak in 2009 to a projected £791,036 for this year.

New figures released after a Freedom of Information request show the authority cut back both its spending and its staff on its “spin” budget.

In 2007 the communications team was nine-strong but now has only seven members. The council said it expects to lose another member of staff by next year.

The top post, Head of Communications, remains vacant after Andy Allsopp left in January. It has a salary range of £50,000-68,000.

The figures released by the council also show the proportion of the spend allocated to advertising.

Of the £8,762,000 spent on communications and marketing since 2007, £6,381,000 was spent on advertising. Again, the budget has been cut dramatically from £1,890,000 in 2009 to only £500,000 in 2011.

The county council confirmed it does not use any external PR support.

The communications budget has been a bone of contention in the past as the Liberal Democrat opposition group sought to get the leading Tory group to reduce it.

0 comments

Yesterday, 15:38
Court report

A March police officer appeared in court charged with two counts of gross misconduct.

Yesterday, 13:09
The ram raid at the Tesco Express in Taverham. Picture: Eastern Region Special Operations Unit.

Five men who stole more than £400,000 following a string of cash machine ram raids and burglaries in Norfolk, Suffolk, Cambridgeshire and Lincolnshire have been jailed for a total of 22 years.

Yesterday, 17:27
Charity ball

A charity ball has raised more than £6,500 for a diabetes charity.

Yesterday, 16:29
Glebelands School trip

Pupils from Glebelands primary school in Chatteris took part in Young Voices at the O2 Arena in London.

Most read stories

Most commented stories

Digital Edition

Image
Read the Wisbech Standard e-edition today E-edition