The age of spin: county council’s £9 million PR spend

18:00 25 April 2012

Andy Allsopp, the county council

Andy Allsopp, the county council's chief spin man, left in January

Archant

CAMBRIDGESHIRE County Council has spent almost £9 million over five years on communications and marketing.

The council has more than halved its spending on public relations over the same period - down from a £2,391,882 peak in 2009 to a projected £791,036 for this year.

New figures released after a Freedom of Information request show the authority cut back both its spending and its staff on its “spin” budget.

In 2007 the communications team was nine-strong but now has only seven members. The council said it expects to lose another member of staff by next year.

The top post, Head of Communications, remains vacant after Andy Allsopp left in January. It has a salary range of £50,000-68,000.

The figures released by the council also show the proportion of the spend allocated to advertising.

Of the £8,762,000 spent on communications and marketing since 2007, £6,381,000 was spent on advertising. Again, the budget has been cut dramatically from £1,890,000 in 2009 to only £500,000 in 2011.

The county council confirmed it does not use any external PR support.

The communications budget has been a bone of contention in the past as the Liberal Democrat opposition group sought to get the leading Tory group to reduce it.

0 comments

More news stories

19 minutes ago
Anne Hill

Less than a month after Ofsted described the Thomas Clarkson Academy in Wisbech as “inadequate”, the college has announced its £90,000 a year principal Clare Claxton is being replaced.

15:40
Co-op Foodstore, Bridge Road, Sutton Bridge. Picture: Steve Williams.

A gaping hole has been left in the front of the Co-operative Foodstore on Bridge Road, Sutton Bridge, after thieves used a teleporter vehicle to attack and remove a cash machine last night.

Cambridgeshire County Council devolution debate:

A devolution deal involving just Cambridgeshire and Peterborough is imminent and could be agreed in principle as early as Friday.

16:20
Edible insect eating day by Dan Dare at the Wisbech Salvation Army Hall. Dan Dare eating a Giant Waterbug with Salvation Army members watching  .Picture: Steve Williams.

While many of you were tucking into your sandwiches last Saturday lunch time, a courageous fund raiser from Wisbech was getting his teeth into a slightly more exotic dish – mealworms and water bugs, to be precise.

Most read stories

Most commented stories

HOT JOBS

Show Job Lists

Digital Edition

Image
Read the Wisbech Standard e-edition E-edition

Newsletter Sign Up