Police launch Valentine’s campaign to highlight domestic abuse against men
16:39 11 February 2014
A campaign has been launched raising awareness of domestic abuse against men.
Police’s Valentine’s campaign, which began yesterday, encourages male victims to come forward.
Facebook adverts, posters and print advertising are being used as part of the awareness raising campaign.
The posters, which feature a daisy with a ‘She loves me, she loves me not’ message, are placed in men’s toilets, sports changing rooms and other locations.
Detective Inspector Alan Page said: “Throughout the year we run a number of high-profile campaigns to target women who are victims of domestic abuse and it’s important this work continues as they represent around 75 per cent of victims.
“However we believe there are men out there who are not reporting the abuse they suffer and it is those men we are trying to reach out to this Valentine’s.
“We have anecdotal evidence to suggest domestic abuse against men is under-reported and we know from feedback we have received that some men do not feel there is enough work done to highlight this issue.”
The force is working with Cambridgeshire County Council to develop a six month campaign targeting female victims of domestic abuse. Radio and social media advertising will be used as part of the campaign which will run from next month.