Police launch Valentine’s campaign to highlight domestic abuse against men

16:39 11 February 2014

Archant

A campaign has been launched raising awareness of domestic abuse against men.

Police’s Valentine’s campaign, which began yesterday, encourages male victims to come forward.

Facebook adverts, posters and print advertising are being used as part of the awareness raising campaign.

The posters, which feature a daisy with a ‘She loves me, she loves me not’ message, are placed in men’s toilets, sports changing rooms and other locations.

Detective Inspector Alan Page said: “Throughout the year we run a number of high-profile campaigns to target women who are victims of domestic abuse and it’s important this work continues as they represent around 75 per cent of victims.

“However we believe there are men out there who are not reporting the abuse they suffer and it is those men we are trying to reach out to this Valentine’s.

“We have anecdotal evidence to suggest domestic abuse against men is under-reported and we know from feedback we have received that some men do not feel there is enough work done to highlight this issue.”

The force is working with Cambridgeshire County Council to develop a six month campaign targeting female victims of domestic abuse. Radio and social media advertising will be used as part of the campaign which will run from next month.

3 comments

  • I question the statistic of 75% of victims are women. My own research of domestic abuse has the victims of domestic abuse at practically 50-50. Domestic abuse is not just someone hitting you. There is also emotional, sexual, financial abuse as well. All of which women are very capable of.

    Report this comment

    John Gormley

    Wednesday, February 12, 2014

  • This is wonderful! Male victims are ignored and ridiculed. ALL people deserve equal protection! Thank you to this Police Dept. for trying to help right this injustice!

    Report this comment

    Dawn Thomas

    Wednesday, February 12, 2014

  • While this is a step in the right direction, I can't help but notice one thing: if these weren't going into mensrooms, I would assume they are targeting Lesbian relationships with this campaign. In fact, this 'great initiative', even though it truly is groundbreaking, is also a wonderful example of how incapable the system seems to be in even recognizing male victimhood, or female perpetration. I'd say, after 20 years of campaigning on mens issues, that this is a solid victory for men. But it is even more a call to more action, because aside from the need for it to exist, nearly every other aspect of this campaign is deeply insulting.

    Report this comment

    Dan Moore

    Saturday, February 15, 2014

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