Healthy-eating campaign launched to tackle Fenland’s obesity crisis

17:07 06 January 2014

Nutritional food

Nutritional food


A healthy-eating campaign has been launched in Fenland, where about 25 per cent of people are obese.

The Smart Swaps campaign calls on people to swap sugary drinks and biscuits for low sugar drinks and a piece of fruit.

A Smart Swaps stall will be set up at Wisbech Market on January 11, 18 and 25 to spread the healthy-eating message.

Passers by will be treated to healthy cooking demonstrations and encouraged to try some “smart swaps”.

Dr. Liz Robin, Cambridgeshire County Council’s director for public health, said: “Signing up to Smart Swaps means that by making simple changes to what you eat and drink it is possible to have a real and healthy impact on your diet.

“For the average family this could mean a reduction of three quarters a bag of sugar in what they consume over four weeks. Over a period of time this really starts to add up.”

Last January, a BBC Inside Out East investigation revealed Fenland had one of the worst records for childhood obesity in the East.

At that time, one in five 11-year-olds (22 per cent) living in the district were obese according to the National Child Measurement Programme, which saw all children weighed at school.

That put Fenland in the top three worst performing areas in the East, alongside Great Yarmouth (22 per cent) and Luton (23 per cent). Those who sign up to the Smart Swaps campaign will receive a free Smart Swapper full of healthier swap and meal ideas, money off vouchers and fridge magnets as well as supportive emails and texts throughout the month.

A free Smart Recipes app will also be available with tasty, quick and healthier meal ideas, which can be downloaded from iTunes and GooglePlay.

To sign up to Smart Swaps, Google search “change for life”.


More news stories

Saturday, November 28, 2015
Elliott Johnson, who committed suicide in September.

Grant Shapps has dramatically quit the government after admitting he should have done more to deal with claims of bullying in the Tories’ youth wing.

Yesterday, 00:24
Norwood Road, March, aftermarth

The leader of Cambridgeshire County Council attacked a fellow March councillor accusing her of an attempt to “rewrite history” over road safety measures on the road where a Mercedes overturned and crashed.

Saturday, November 28, 2015
MP Steve Barclay visits Meadowgate School, Wisbech

Fenland MP Steve Barclay has paid a visit to the Meadowgate School in Wisbech to see the work the special school is doing to develop vocational courses for pupils.

Saturday, November 28, 2015

March Lions Club, and the Rotary Club of March are working together for the benefit of charities serving the town and surrounding area, by taking Santa on a tour of the streets of March.

Most read stories

Digital Edition

Read the Wisbech Standard e-edition E-edition