Dress to impress with new shop in March

10:31 14 January 2014

Elegance Designer Wear, 7 Dartford Road, March. Official Champagne reception Opening with models. Left: Ellie May, Sue Pyke owner, Jessica Megan and Charlene Meredith.

Elegance Designer Wear, 7 Dartford Road, March. Official Champagne reception Opening with models. Left: Ellie May, Sue Pyke owner, Jessica Megan and Charlene Meredith.

Archant

Glamour and sparkle come to March town centre with the official launch of a designer evening wear shop.

Sue Pyke, owner of Elegance, opened the doors to her new Broad Street store after trading online in rare and celebrity style dresses for the last nine years.

Her most famous customer to date has been Liverpool football player Glen Johnson’s wife and the furthest travelled customer a woman who flew from Norway just to make sure the dress she had fallen in love with online fitted properly.

“We correctly measured her and made sure we sent the right size back home to her in Norway,” said Sue, who is one of just three stores in the UK to stock the popular celebrity dress brand Tarik Ediz.

Other designer lables in store include Jovani, Sherri Hill and rare American brands.

The business was born when Sue moved to the Fens and struggled to find dresses to wear for special occasions.

She was inspired to set up with just a handful of gowns and what began as a small enterprise based within her home grew into a thriving business with people coming to her for prom gowns, pageant dresses and cruise wear.

Each piece is individually chosen by Sue who stocks dresses ranging from £99 to £800.

“The people I meet through my work has been fantastic, it is a lovely business to be in,” said Sue.

Elegance Designer Wear is open from Tuesday to Saturdays fro 10-5 in Dartford Road. Other times by appointment by calling Sue on 07745-396201.

0 comments

More news stories

Wisbech murder victim Laraine Maria Rayner

Police investigating the murder of a woman in Wisbech have charged a man.

Lined up outside Tesco, March, a trio of FACT buses dropping off passengers

County and district council officials say they are looking at how best to progress an inquiry into allegations about community transport funding.

17:44
Staff and students on the Dragon's Den day

Students at the College of West Anglia’s Wisbech campus took part in a ‘Dragon’s Den’ style project.

17:28
Wendy Wilson lied that she had been raped by two men in her home to make a false insurance claim for stolen goods

A 62 year old King’s Lynn woman has been jailed for six months after falsely claiming she was hit with a metal bar and punched in the head before being raped by two men who broke into her home.

Most read stories

HOT JOBS

Show Job Lists

Digital Edition

Image
Read the Wisbech Standard e-edition E-edition

Newsletter Sign Up